Bright Care At Home Limited (Bright Care At Home, “we”, or “us”) takes your privacy seriously. Here’s our General Data Protection Regulation (GDPR) Policy which covers in detail the information we collect, how we use it to improve your experience, and how we keep this information secure.
Below is also our Website and Cookie Policy. This Website and Cookie Policy (also referenced within the GDPR Policy) applies to Bright Care’s owned and operated websites, and does not apply to the practices of companies that Bright Care does not own or control, or to people that Bright Care does not employ or manage.
There are links within the pages of Bright Care which lead to other websites; please make sure you read the privacy policy of any other sites that may ask for personally identifiable information before you register with them.
What information does Bright Care collect?
Bright Care collects the minimum amount of personally identifiable information it possibly can in order to provide a great service to its customers. The data collected can be traced back to three scenarios:
i. Personal Details
When you contact us through our website, live-chat, application forms or applying for one of our services, we collect your first name, surname, address, telephone number and e-mail address. None of our customers’ data is made public.
ii. Cookies and Tracking Technologies
This type of information is automatically collected when a user visits our website through the use of cookies, beacons, tags, and scripts. The data retrieved includes IP address, browser type, pages requested, referring/exit pages and URLs, number of clicks, landing pages and other data of this nature. We do not link this automatically-collected data to personally identifiable information.
iii. Email
When we communicate via email, we also keep record of your interactions with the email, including whether you have opened it, and what links have been clicked.
How does Bright Care use your information?
In short, we use your information to customise and improve your Bright Care experience. We use the information collected in a variety of ways, including:
i. Enhanced Experience
We use your data to provide you with the services you have requested from us or have expressed an interest in (for example, our care worker opportunities, or tips for caring for the elderly), as well as carry out profiling and market research. This data is used to improve your experience and help us to better understand and respect your preferences.
ii. Communications
We use your data to communicate with you about our services, community news and updates. The use of personal data ensures we can customise our messages, and also tailor them to reflect your interests and preferences.
iii. Analytics
We use Google Analytics to measure and track your journey through our website. This is used to understand how visitors use our platform and ultimately, to help us deliver a better experience, more relevant content and more customised communications. Please note that Google operates independently from us and has its own privacy policy.
How do we share your information?
Bright Care will not sell, share or hire out data; we are the sole owner of the information collected on this site. However, we may send personally identifiable information to other companies or individuals when:
i. We need to share the information to provide a service you have requested.
ii. We need to send the information to member companies who work on behalf of Bright Care to provide a service to you (unless we tell you differently, these companies do not have the right to use the personally identifiable information we provide to them beyond what is necessary to assist us).
iii. In the unlikely event of having to respond to legal summonses, court order or other legal processes.
How can you opt-out from commercial communications?
There are no pre-ticked boxes on our website and, where practicable, we operate a double opt-in process to ensure that we have properly obtained your consent to store and use the personal information.
Our customers and users of our website are given the opportunity to opt out of having information sent to them at the time of registration. If you later wish to change this option, you may contact us to request that your name be taken off our contact list. We also include an opt-out or unsubscribe link at the bottom of every email we send.
What are your rights regarding data?
As an individual, you have the right to: be informed about our use of your data; access your personal data; rectify your data if it is inaccurate or incomplete; request the deletion of your personal data; restrict and object to the processing of your personal data for direct marketing or research purposes, and obtain and reuse your personal data for your own purposes.
If you wish to exercise any of the above-mentioned rights, please contact Bright Care with your request.
Changes to this Privacy Policy
Bright Care may amend this policy from time to time to take into account developments in the site and changes to information collected. If we make substantial changes in the way we use your personal information, we will notify you by posting a prominent announcement on our pages.
Should you have any queries regarding the capture, storage and use of personal information by Bright Care, please don’t hesitate to contact us.
